Blog — MAIT Studio

Madrid ·

From the studio

Notes, weekly.

Insights on brand, social, events and visual culture. New entries every week.

Why the next decade of brand-building happens in physical space.

How we plan social as a continuous arc instead of isolated posts.

Why the brief is the most important camera on set.

Five days, one hotel, a brand built in light.

What replaces the grid when the grid stops being the brand.

On the brands that earn their place in the conversation.