Blog · MAIT Studio

Madrid ·

From the studio

Notes, weekly.

Insights on brand, social, events and visual culture. New entries every week.

Why the next decade of brand-building happens in physical space.

How we plan social as a continuous arc instead of isolated posts.

Five days, one hotel, a brand built in light.

Why the brief is the most important camera on set.

What replaces the grid when the grid stops being the brand.

On the brands that earn their place in the conversation.