Rooms people remember

Why the next decade of brand-building happens in physical space.

This note is a placeholder. The CMS isn’t wired yet — the final body of the article will live here once MAIT Studio publishes it. Layout, type and rhythm are locked in.

Each weekly entry follows the same shape: an opening line, a short context paragraph, and a single editorial idea worth keeping. Notes are read in under five minutes and meant to be shared inside the studio first.