Xerí Gin — Focaccia & Beat
Cocktails, music, food and community came together in a brand experience designed to connect Xerí Gin with its audience in a natural, contemporary and memorable way.
Client
Xerí Gin
Location
The Social Hub, Madrid
Year
2026
Services
Event Production, Brand Activation, Creative & Art Direction
For Xerí Gin, we created a brand experience at The Social Hub Madrid, combining event production, creative direction, PR, event photography and content creation. The goal was to translate the brand identity into a real-life setting where product, music, food and community could exist within the same experience. Rather than simply presenting a gin, we created a space where people could discover it, share it and connect it with a particular way of enjoying the moment.
(01)
The brand within the experience
Instead of presenting Xerí Gin as a standalone product, we integrated the brand throughout the event experience. The bar, service, music, space and guest interactions created an environment where Xerí’s identity remained visible without feeling forced. A brand activation strategy designed to build a meaningful connection between product, audience and context.
(02)
The cocktail ritual
Brand experiences are also built through small gestures. Cocktail preparation, service, ice, bottles and movement behind the bar became part of the visual narrative. We turned the cocktail ritual into branded content, capturing details that communicate product, lifestyle and brand personality within the same frame.
(03)
An editorial approach to event photography
The event photography was approached with an editorial eye: spontaneous moments captured through a polished visual language. Light, movement, people and details came together to create imagery aligned with Xerí Gin’s identity. The result was a library of event photography and branded content ready for social media, digital communication and future campaigns.
(04)
The event lives on through content
A brand experience should continue beyond the event itself. We created a visual narrative designed to extend Focaccia & Beat across digital channels, transforming the event into social media content, brand communication, PR assets and campaign material. Each image works independently while contributing to a consistent and recognisable visual world for Xerí.
(05)
The brand in the moment
We wanted Xerí Gin to be present where the experience was actually happening: in conversations, shared drinks, music and spontaneous interactions. The product became part of real social moments, connecting the brand to a way of meeting, sharing and enjoying. Because a successful brand activation does more than showcase a product — it creates a context people want to be part of.
Services
- Event Production
- Brand Activation
- Creative & Art Direction
- Event Photography
- Content Creation
- PR & Communications
- Social Media Content
- Branded Content