Xerí Gin — Focaccia & Beat
A boutique gin activation built around craft cocktails, focaccia, music and social atmosphere at The Social Hub Madrid.
Client
Xerí Gin
Location
The Social Hub, Madrid
Year
2026
Services
Event content, Brand activation, Art direction
Focaccia & Beat was a boutique brand activation for Xerí Gin at The Social Hub Madrid, designed around craft cocktails, focaccia, music and a relaxed social rhythm. The event created a natural setting for product discovery, bringing the brand into a warm, social and highly visual environment.
(01)
Brand in the room
Rather than presenting the product in isolation, the activation placed Xerí Gin within a living hospitality context: bar service, conversation, food, music and spontaneous guest interaction. The visual direction focused on making the bottle feel present, desirable and integrated into the atmosphere of the event.
(02)
Cocktail ritual
The content captured the gestures of the bar: pouring, serving, garnishing and preparing the drinks. These small moments gave the project a tactile quality, turning the product into part of a ritual rather than a static object.
(03)
Editorial event capture
The photography approach balanced documentary energy with a polished editorial finish. Warm amber light, ruby tones, marble surfaces and subtle magenta accents created a visual language that felt intimate, premium and social.
(04)
Social content system
The resulting assets can work across a case study, website, social posts and short-form campaign material: product stills, bar details, bartender action, guest atmosphere and branded event moments.
(05)
Brand impression
A warm, image-led activation where product, hospitality and social energy came together in a compact but distinctive brand experience — the kind of moment a brand can keep using long after the night is over.
Services
- Event content
- Brand activation
- Art direction
- Photography
- Short-form video
- Social content